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Why We Don’t Own Production Equipment

Mar 8, 2017

Every year, we trek out to Vegas for the Read More Add A Comment

Every year, we trek out to Vegas for the NAB Show. If you’ve ever been, you know that it’s incredibly difficult to resist the urge to buy something. All the major manufacturers are showcasing their latest and greatest products. And beyond that, you’ve got small, obscure companies displaying tools you didn’t even know existed. It’s a broadcast equipment buffet. With a few exceptions, every year we’ve been able to walk away empty handed (excluding the year drones made a big appearance). That’s a strategic decision for Broadcast Management Group. Here’s why we don’t own production equipment.

Maintenance

We don’t have the bandwidth to keep up with routine maintenance on production equipment, and that’s a huge aspect of owning gear. If you’re going to own something, obviously you want it to work. We’re either in pre-production, traveling, in production, or writing really, really good blog posts. Staying on top of equipment maintenance is just something we don’t want to worry about.

Obsolescence

It’s crazy how quickly gear can become outdated. If you own equipment, you have to keep your eye on the future and understand what new products are being developed and released. That makes the buying process much more difficult because you want to maximize your investment and own something that will provide value for years to come. It’s hard to justify using a specific piece of equipment if there’s something newer and better on the market. We’d rather continually rent the latest and greatest gear than worry about a piece of equipment we own becoming outdated.

Owning Gear Locks You In

If you own equipment, you want to use it and rent it as often as possible – again, so you can maximize your investment. The problem with that is you’re ALWAYS going to want to use your gear – even for projects where it may not be the best technical solution. Owning equipment locks you in and prohibits flexibility. When we go into a project, we provide equipment that best meets our client’s needs and objectives. We don’t force them to use a specific piece of gear just because we own it. We’re equipment agnostic, which gives us a great deal of flexibility when engineering a project.

Project Variety

Our projects can vary so drastically that it’s hard to justify buying equipment. Certain gear is best for certain projects – that’s why there are sports trucks, entertainment trucks and music trucks. When we go from a news project to a music project, we wouldn’t look to use the same kind of equipment. Just like we wouldn’t book a sports truck for a music project. Our project diversity doesn’t mesh well with equipment ownership.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!