“We Did It, America!”

  • Client Buzzfeed
  • Location New York, NY
  • Venue Buzzfeed HQ
  • Deliverables
    • Broadcast consulting on the operational and technical design
    • Turn-key technical production and execution
    • All broadcast technology, on-site technical build-out and management
    • Full production staffing
    • Live transmission coordination
    • Live remote coordination
    • Full lighting design
    • Staging
    • Front-of-house PA system
    • Production power, cabling and permitting

Services Provided

Buzzfeed News contracted Broadcast Management Group to provide live production services, technical management, and production staffing for their 2016 US Election special, “We Did It America!” The program streamed live to Twitter – marking the first partnership between the two companies – and drew 6.8 million viewers with 265,000 concurrent viewers.

Leading up to “We Did It America”, Broadcast Management Group participated in regular calls and meetings with the client to review everything from creative needs to technical needs. We conducted multiple site surveys to review camera placements, cable runs, and technical setups.

The live production took place at Buzzfeed’s corporate headquarters in New York. Broadcast Management Group built out a full control room inside one of Buzzfeed’s conference rooms as well as a full news desk set. There was also Buzzfeed correspondents on the 8th floor of the building giving live polling updates. Audio and video to cover the 8th floor was tied into our control room on the 13th floor. The biggest challenge with the space was power – there was not adequate power to service all of our production equipment. This meant brining in a generator truck, which parked on the street, and cabling up the side of the building to the 13th floor where our control room was located. This took a great deal of negotiation with the Mayor’s Office to approve our permitting request.

All production staff for “We Did It America” was booked locally in New York. Broadcast Management Group’s CEO and EVP of Production filled the rolls of Executive in Charge of Production and Production Manager.

Broadcast Management Group designed and built a full broadcast control room and studio on the 13th floor of the Buzzfeed headquarters. “We Did It America” was shot with 12 cameras – 3 pedestal cameras, 3 wireless handhelds, and 6 POVs – and featured a panel of Buzzfeed correspondents, 1-on-1 interviews, and live polling analysis from the Buzzfeed news desk. Broadcast Management Group integrated remote segments from Buzzfeed correspondents in the field in Los Angeles, London, New York, and Missouri via Skype and Facetime. The control room included a Chryon graphics system, EVS record and playback, audio, comms system, switcher, and paint control systems. Broadcast Management Group also provided all lighting, staging and front-of-house PA system.


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