Build Your Brand With a Live Production at SXSW

Jan 14, 2020

SXSW – the annual festival celebrating the latest in technology, business, music and film – is quickly approaching.

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SXSW – the annual festival celebrating the latest in technology, business, music and film – is quickly approaching. As one of the premiere events in the US, South By presents a tremendous opportunity for companies to showcase their latest products or services and build their brand. But with thousands of exhibitors and companies competing for attention, it can be difficult to stand out. One of the most effective ways to capitalize on your South By experience and build your brand is by hosting a live production at SXSW.

What is SXSW?

Direct from the SXSW site: “Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of film, culture, music, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.”

SXSW is unique in that it doesn’t cover one specific industry, like most conferences. It spans multiple industries and sectors, drawing a wide range of attendees from different backgrounds. Held each March in Austin, TX, SXSW has something for everyone – from music, film and comedy festivals to networks events and industry panels.

Who is SXSW Ideal For?

SXSW offers a broad range of events, activities and panels, but the festival has deep roots in media, technology, music and film. SXSW may be of interest to tech companies who produce physical products or services, or media companies, bloggers, reporters, filmmakers and musicians. SXSW presents brands with an opportunity to showcase their latest products, services, art or creative endeavors.

How Can My Brand Benefit from a Live Production at SXSW?

Because SXSW has such a broad reach, your brand is constantly competing for attention – not only with potential competitors, but with non-competitive brands from completely different industries. Producing live content from SXSW is a great way to generate buzz and help your brand stand out among the noise. Here’s how a live production can help build your brand and enhance your investment:

Exposure beyond Austin: In 2019, SXSW drew over 400,000 attendees! That’s a huge number, but why limit your audience to 400,000 people? While many people wish to attend SXSW, not everyone can. Hosting your own live production opens you up to a much larger audience. Streaming your SXSW content live to the web gives your brand exposure to anyone with an internet connection, allowing you to amplify your investment and broaden your reach. And because SXSW is such a recognizable event, hosting live content directly from Austin is a great way to capture attention – people who can’t make it to the festival still want to know, and see,  what’s happening.

Cross-promotion from non-competing brands: The great thing about SXSW is that you have access to high-profile talent, guests and celebrities who are attending the festival. If you’re hosting a live production at SXSW, invite other influencers to appear as guests on your program and ask them to promote their appearance using their own social media channels. This draws a new audience – and additional viewers – to your live content.

Engagement with fans and consumers: In addition to the myriad of celebrities, musicians and keynote speakers, there are thousands of individuals attending SXSW. Each of these individuals are potential viewers of your live content, thus giving them exposure to your brand. Draw a live audience locally in Austin by teasing a high-profile guest or offering a giveaway. And the engagement opportunities don’t stop with your live audience. Give online viewers a chance to engage with your content as well by allowing them to submit questions, participate in polls or answer trivia questions. 

Celebrate technology: There’s no better way to pay homage to this tech-focused festival than by utilizing one of the most technical content delivery methods: live production. While your SXSW live programming doesn’t have to be overly complex (unless you want it to be), there are plenty of tools to make it interesting, engaging and impactful.

As a seminal US festival, SXSW presents brands with a unique opportunity to reach a wide range of influencers and attendees covering a multitude of industries. But your SXSW investment doesn’t have to be limited to those attending the festival in Austin. Producing your own multi-camera live stream from SXSW is a great way to build your brand, reach additional viewers and generate excitement about your latest products, services or film release. Click here to read more about our SXSW service offerings.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!