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How GoPro is Attempting to Reach New Users

May 16, 2016

GoPro has had a good run.

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GoPro has had a good run.  Since launching in 2002, their tiny, user-friendly POV cameras have dominated the extreme sports industry.  If you ski or snowboard, you feel in the minority if you don’t have a Hero4 strapped to your head.  But it looks like GoPro doesn’t want to be pigeonholed to just extreme sports.  They’ve recently made some significant strides to try and reach new consumers.  Here’s a look at some of the new initiatives GoPro has made in an effort to expand beyond extreme sports.

GoPro + VR

Last month, GoPro announced the launch of their Omni camera kit.  This crazy $5,000 cube houses 6 Hero-4 cameras, which allows you to shoot VR footage.  All 6 cameras can be controlled simultaneously using 1 remote control.  The footage can then be edited together using a 360-degree editing program called Kolor, which GoPro acquired about a year ago.  They also launched a new site dedicated exclusively to VR footage.  GoPro is currently taking pre-sale orders on the Omni – no word on when it’ll ship.

Third Party Developers

GoPro has opened up their cameras to third party developers who can build compatible apps and accessories.  Some of the most notable partnerships thus far include:
Fisher Price: The toy manufacturer is building a line of walkers, jumpers and play mats that will feature a GoPro housing.  That way you never have to worry about missing your child’s first step, jump or projectile vomit (I have a 12-month old – I can make that joke).

Timecode System: Timecode System has developed the SyncBac – a piece of hardware that clips onto the back of a GoPro.  Using the SyncBac, you can add timecode to any GoPro footage and also control each camera through their own wireless network.  Having integrated GoPros into a live production in the past, I can tell you that this sounds like an incredibly helpful device.

Periscope:  Twitter-owned Periscope was one of the first third-party developers to work with GoPro.  They’ve developed technology that allows you to integrate GoPro’s into their video streaming service.

GoPro Apps

Back in February of this year, GoPro acquired 2 video editing apps – Replay (now re-named Quik) and Splice.  Both apps allow you to quickly and easily edit and share footage from your GoPro or smartphone.  Quik is designed to be used on-the-go directly from your smartphone while Splice is designed for a tablet or desktop.  Quik has a built-in music library and will automatically suggest music tracks based on the pacing of your video.  And once your video is done, you can easily upload your finished product directly to Facebook, Instagram or other social platforms.

Seemingly these are all great strides forward for GoPro.  It’ll be interesting to see if this helps them reach new industry segments.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!