The 58th Grammy’s Go Live in a Whole New Way

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The 58th Grammy’s will take place this Monday, February 15, 2016 at 8:00pm EST.  Not only is the show appearing live on CBS, but The Recording Academy and CBS will launch GRAMMY Live, a multi-platform app with access to all the behind-the-scenes action.

This year’s GRAMMY Live digital experience has been completely rebuilt to deliver the most the Grammy’s have to offer.  There will be video content, polls, trivia, group chats and even Grammy emoji’s and animated GIFs.

GRAMMY Live coverage will begin on Monday, February 15th at 3:00pm EST at Grammy.com as well as the GRAMMY Live app for iOS and Android.  The most interesting aspect could be the reveal of the GRAMMY cam.  This will be a camera placed in the base of a Grammy trophy, which will show fans the point of view from the winner.  Live red-carpet coverage will be hosted by YouTuber Dulce Candy and Canadian TV personality Quddus with additional red-carpet reporting from YouTuber Tyler Oakley and backstage reporting radio DJ Ted Stryker.

GRAMMY Live will provide viewers with immersive coverage, including:

  • Multiple camera angles and live streaming from the audience, producer’s tunnel and backstage during official Grammy winner portrait sessions with Danny Clinch
  • View of the Premiere Ceremony, where winners in more than 70 categories will be announced
  • Backstage access from behind-the-scenes Grammy cameras
  • Real-time social media trends, commentary and curated posts
  • Wrap-up show immediately following the telecast featuring a recap of winners, performances and fashion highlights.

The Grammy’s have been offering live streaming companion content for the last seven years, but they continue to make improvements in order to provide fans with the ultimate Grammy experience.  Last year, 25.3 million viewers tuned in to watch the Grammy Awards – a 6-year low in viewership.  Between the updated GRAMMY Live platform and the return of music’s biggest stars, it will be interesting to see how many viewers this show will bring.

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