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The 58th Grammy’s Go Live in a Whole New Way

Feb 12, 2016

The 58th Grammy's will take place this Monday, February 15, 2016 at 8:00pm EST.

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The 58th Grammy’s will take place this Monday, February 15, 2016 at 8:00pm EST.  Not only is the show appearing live on CBS, but The Recording Academy and CBS will launch GRAMMY Live, a multi-platform app with access to all the behind-the-scenes action.

This year’s GRAMMY Live digital experience has been completely rebuilt to deliver the most the Grammy’s have to offer.  There will be video content, polls, trivia, group chats and even Grammy emoji’s and animated GIFs.

GRAMMY Live coverage will begin on Monday, February 15th at 3:00pm EST at Grammy.com as well as the GRAMMY Live app for iOS and Android.  The most interesting aspect could be the reveal of the GRAMMY cam.  This will be a camera placed in the base of a Grammy trophy, which will show fans the point of view from the winner.  Live red-carpet coverage will be hosted by YouTuber Dulce Candy and Canadian TV personality Quddus with additional red-carpet reporting from YouTuber Tyler Oakley and backstage reporting radio DJ Ted Stryker.

GRAMMY Live will provide viewers with immersive coverage, including:

The Grammy’s have been offering live streaming companion content for the last seven years, but they continue to make improvements in order to provide fans with the ultimate Grammy experience.  Last year, 25.3 million viewers tuned in to watch the Grammy Awards – a 6-year low in viewership.  Between the updated GRAMMY Live platform and the return of music’s biggest stars, it will be interesting to see how many viewers this show will bring.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!