Broadcast Management Group’s creative services team understands the importance of delivering great content. We know that, in order to effectively drive results and increase engagement, you must connect to your target audience through their preferred delivery method. Whether you’re developing show formats for linear networks or for OTT networks, we have mastered the art of storytelling across all platforms. Our in-house production team consists of showrunners, EPs, producers, writers, bookers, editors and graphic designers – all ready to support your content development needs and make your vision a reality. The key to developing engaging content is understanding your target demographic. You need to know who they are, what they like, and how they prefer to view content. You must also define the goals and objectives of the program itself.
Is the content designed to educate and inform viewers, or drive sales? Once the audience has been defined and objectives have been laid out, our production team will get to work mapping out creative concepts and show formats that will resonate with your audience and meet your editorial objectives. The show development process is only one piece of the creative approach. In addition to the programming structure, you need a polished graphics package to complete the creative treatment. Broadcast Management Group’s in-house creative team can design and build animated show opens, bumpers, lower thirds, bugs and anything else you need to complete your broadcast graphics package. Our graphic artists are also experienced in designing virtual sets and environments. We’ll design creative elements for hard sets, such as flats and signage.