4 Key Lessons That Will Enhance Your Next Virtual Event

Jan 15, 2021

Virtual events are here for the foreseeable future.

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Virtual events are here for the foreseeable future. Over the past year, we’ve seen everything from virtual award shows and concerts to online festivals and fundraising events. For those within the event industry, transitioning from in-person to online events have posed some new challenges. Event producers have been forced to rethink how they plan, produce, and execute live events.

Now that we’re past the transition phase, we can reflect on what we’ve learned. Let’s take a closer look at some key lessons that will enhance your next virtual event.

Little things go a long way.

When planning an online event, pay extra attention to production value. A sub-par online experience can leave your attendees with a bad taste. Make sure speakers have proper mics, lighting, and camera setups. Clients like to be reassured there is minimal room for error and will notice how much attention event managers place on production value.

Equally important is choosing the right platform to host your virtual event. You want to make sure your attendees have an easy way to access your content. Be sure to select a platform that maximizes engagement. 

Over the past several months, audience expectations have continued to rise. When planning a virtual event, don’t think, “how can we create a good online event?” but rather, “how can we replicate the quality experience attendees have come to expect?” 

BMG’s virtual event services, paired with our virtual set technology, gives clients a seamless production experience that will drive engagement and increase production value.  

Audiences have short attention spans. 

Zoom fatigue is real. Many attendees list learning as a primary reason for participating in a virtual event, but they prefer short event days and session times. Although content is king, too much information may be overwhelming and not retained. We remind our clients regularly that it’s not just about getting information out but also creating experiences that entertain. Include elements of surprise that will be remembered for the long term! 

Our event management and creative services teams can help you strategize an event format that’s appropriately aligned with attendee attention spans. 

Create different paths to connect. 

It can be challenging to foster connections and encourage networking when producing a virtual event. It’s essential to find ways for your attendees to connect one-on-one. This can be done through chat functions during virtual sessions, social media integrations, expert-led discussion groups, direct one-on-one video chats, or sponsored coffee breaks.

BMG can help you design an event format that engages your audience. 

Mic check… 1, 2, 1, 2 

Virtual Event PlanningVirtual events still require careful preparation and planning. When prepping for a virtual event, it’s crucial to allow adequate time for rehearsals and technical run-throughs. Make sure to test all technical components with your contributors and rehearse the content itself. Don’t be afraid to experiment with different marketing messages, session lengths, and formats. Also, track engagement throughout your virtual event to highlight trending topics.

If you need helping planning your next virtual event, contact our event management team today. We’re happy to help.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!