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CBS All Access Falls Flat During 58th Grammy Awards

Feb 16, 2016

Once again, America tuned in to watch the biggest faces in music come together for the 58th Grammy Awards.

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Once again, America tuned in to watch the biggest faces in music come together for the 58th Grammy Awards. This year marked the first time that the Grammy’s were broadcast live across the nation (in previous years the west coast feed was delayed 3 hours). Many award shows, like the Oscars and Emmys, have already moved to a nationwide live broadcast, but the Recording Academy decided that this was the year to follow suit. To be frank, it could have gone smoother.

CBS All Access – the network’s live video streaming network – crashed for many viewers immediately before the show was about to start. This left viewers without cable subscriptions unable to watch the live production. This was also a huge snafu for CBS’s paid online video streaming service. One week before the awards show, CBS offered a free trial of All Access, which is normally $5.99 a month. If the service had not crashed, the platform could have seen a healthy bump in new subscriptions. A CBS Interactive spokesman stated that their location services provider had issues verifying user locations and the problem could have been related to viewers who tried to watch the awards show in markets where the SVOD service is not available.

Preliminary ratings suggest a small decrease in viewership from last year’s broadcast. Per Nielsen metered market data, CBS’s broadcast drew a 16.1 overnight household rating from 8-11:30PM compared to last year’s average of  16.7. The Grammys received a 7.4 rating in adults 18-49, with 23.7M viewers at this time. Last year’s show drew an 8.5, but was not aired live coast to coast. The comparison won’t be valid until CBS releases time zone-adjusted ratings.

CBS made some strides in their digital presence and broadcast distribution, but still have some obstacles to overcome for next year.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!