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Biggest Advantages of Digital Content Distribution

Jan 31, 2017

The internet has revolutionized a lot of industries.

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The internet has revolutionized a lot of industries. The music industry was flipped on its head thanks to .MP3 downloads and the iPod. Mobile check deposits and services like Apple Pay have shaken up the banking industry (I can’t remember the last time I walked into a bank branch). Neflix and Hulu wiped Blockbuster off the face of the earth. And as of late, the internet has set its sights on the broadcast industry. I don’t think the web will make broadcast television obsolete (at least not anytime soon), but the internet has proven to be a place for new, original programming and exclusive content. And it’s proven to be a viable platform for distributing content. Here are some of the biggest advantages of digital content distribution.

No Time Constraints

Live streams offer much more flexibility than broadcast television. There is no 30 or 60-minute standard. At BMG, we’ve produced everything from a 15-minute wrap-up show for truTV to 7-hour live stream for Buzzfeed. The content is what drives the program length, not vice versa.

New Opportunities for Engagement

With live, digital content, your viewers are already watching your content from a phone, tablet or laptop. It’s much easier for your audience to interact with a program if it’s right there in front of them. Whether that’s through social media or through a comment section or live chat, your audience can easily – and seamlessly – engage with your content.

Digital Content Distribution = New Revenue Opportunities

There’s a small, start-up company in Seattle called Amazon… you’ve probably never heard of them. Amazon just recently got into live content and – of course – it’s revolutionary. Their flagship program, “Style Code Live”, is a daily live show focused on style (duh) and beauty products. Celebrity guests and designers will come on the show and talk about the latest style trends or talk about their latest products. As viewers are watching the program, the products that the guests are discussing pop up in real time, so viewers at home can seamlessly purchase products in real time without leaving the page. Aside from the Amazon model, there are still “traditional” ad revenue opportunities – whether that’s a video add or sidebar add during a live stream.

Opportunities to Break New Ground

There are more and more players arriving to the live streaming party every day. Everyone is hungry to produce content and everyone is looking to do something new and exciting. The web allows you to get adventurous. You can do a 24-hour live broadcast. Or a live stream spanning multiple countries across multiple continents. Anything is on the table and there aren’t as many limitations as with broadcast television.

Opportunities to Supplement Existing Shows

Broadcast television isn’t going away. Networks just need to adapt to these recent industry changes. One way to do that is by levering the web to supplement existing shows. We recently produced a 2-hour live broadcast for truTV and the Impractical Jokers at the Prudential Center in Newark, NJ. In addition to the live broadcast, truTV contracted us to produce a 30-minute pre-show, 15-minute post-show and 2-hour concurrent web cut, all of which was only available on truTV.com. Tru was able to leverage the larger event to get fans tuned in to the web and excited about the live broadcast.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!