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Why We Started Investing in Production Equipment

Dec 12, 2018

A little over a year ago we blogged about our strategic decision Read More Add A Comment

A little over a year ago we blogged about our strategic decision not to own production equipment. Fast forward 18 months and we’ve now got a warehouse full of production equipment and a BMG-branded sprinter van. A lot of the points outlined in my initial post still hold true: owning gear requires continual maintenance and equipment becomes obsolete fairly quickly. So why the complete 180 in our stance on equipment ownership? It’s all about our commitment to serving clients. Let me elaborate in my latest, slightly-amended blog – why we started investing in production equipment.

Owning Production Equipment Gives You Flexibility

Between inventory maintenance, insurance and freight logistics, there’s a lot of not-so-exciting details that go into owning production equipment. But beyond the minutia, we’ve found that owning equipment gives us a lot of flexibility, which ultimately benefits our clients. After over a decade of working with various rental houses throughout the country, we have some leverage in negotiating prices, but we’ve found that owning our own production equipment gives us the ultimate flexibility. We can set our own rates, allowing us to compete on projects big or small. And having access to our own ground transportation allows us greater control on when gear arrives and helps negate freight costs, which can add up fast.

Production Equipment Allows us to Serve a Broad Range of Projects

We’ve strategically invested in production equipment that make up every live production: video switchers, cameras, audio mixers and comms systems. Each of our systems have some level of scalability, which allows us to handle projects of any size while still meeting the creative needs of our clients.

Repeating Client Needs

At the first of each year, we can look at a calendar for the upcoming 12 months and get a pretty good sense of which events we’ll be working on. Having some level of predictability in our workload helped us in pulling the trigger on our equipment purchases. We’ve invested in technology with our client’s needs in mind – purchasing items that we know can be used on specific projects for specific clients. We’ll continue to invest in technology that benefits our client’s needs whenever possible.

It’s been a busy buying season, but we’ve already seen the benefits of strategically investing in our own production equipment. If you’d like to learn more about our production resources, or if you need support on an upcoming live production, contact us any time.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!