8-camera live event promoting Rocky IV Rocky Vs Drago, The Ultimate Directors Cut features a pre-show, live Q&A with Rocky Star, Writer, Director Sylvester Stallone in Philadelphia with production taking place in Las Vegas.
Hackensack, NJ, November 12, 2021 – The iconic Rocky IV film featuring Rocky Balboa’s (Sylvester Stallone) trip to the USSR to defend his title against Ivan Drago (Dolph Lundgren) is celebrating its 40th anniversary this year. To commemorate the milestone event and the release of the new Ultimate Director’s Cut, full-service media company, Broadcast Management Group (BMG) partnered with the production company, MGM to produce an 8-camera live program in several locations within the Philadelphia Film Center from its state-of-the-art Las Vegas REMI Broadcast production hub. LiveU’s LU800 multi-camera production level field units are at the core of the REMI production workflow, delivering high-quality, cost-effective live video transmissions.
“We are thrilled to provide live transmissions of the special event commemorating the anniversary of Rocky IV and the franchise’s message of unwavering determination to fulfill one’s dreams,” said Mike Savello, LiveU VP of Sales, Americas. “The LU800’s ability to transmit four fully frame-synced full-HD feeds from a single portable unit changes the economics of remote production and gives companies like BMG the ability to deliver high-quality live content to movie screens, televisions, and mobile devices.”
The live production featured a 20-minute live pre-show, followed by a 25-minute Q&A with the Star, Writer and Director Sylvester Stallone followed by the premiere of the film to audiences at 900 Fathom Event Theaters nationwide. MGM and BMG converted the Philadelphia Film Center (PFC) into a major Hollywood event, which included lighting up the marquee, transforming the lobby to a virtual Sylvester Stallone/Rocky Museum, setting up a red carpet, and entertaining a live audience of over XX people at PFC.
The production was shot with eight Grass Valley broadcast cameras including a jib in the theater, plus two cameras on the red carpet. BMG’s CEO Todd Mason directed on-site the live broadcast from BMG’s REMI Mobile Unit One. Signals were sent from two LU800 field units back to the BMG REMI broadcast hub in Las Vegas and then uplinked to Fathom Theaters. To learn more about the LU800, visit LiveU’s website.
LiveU is shaping the future of live video, powering video production workflows and cloud services for news, sports, and other verticals. Building on our global market leadership and innovation, LiveU offers the highest quality, reliable and cost-effective end-to-end solutions for all types of live productions – producing more for less. Our broad portfolio ranges from our portable production-level field units and smartphone apps to satellite/cellular hybrid solutions and our next-gen cloud-based IP management and distribution platform. With over 4,500 customers in 150 countries, LiveU’s technology is the solution of choice for global broadcasters, sports, and other organizations (including government, education, public safety, enterprise, and production houses), streaming live video to TV, mobile, online, and social media. LiveU is a recipient of Frost & Sullivan’s 2021 North America New Product Innovation Award for its LU800 unit and a winner of the 71st Annual Technology & Engineering Emmy® Awards in recognition of its innovation and achievement in Video over Cellular Internet Protocol (VoCIP) technology. For more information, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, LinkedIn or Instagram.
Joyce Essig (US)
Joss Armitage (Int’l)
Broadcast Management Group is a full-service media company with six practice groups: live production, broadcast consulting, creative content development, long-term production staffing, systems integration and event management. BMG also operates a state-of-the-art Broadcast REMI Production Hub and custom-built REMI Mobile Units and REMI Multi-camera packages and producing live Augmented Reality broadcast. The company has offices in New York City, Los Angeles, Chicago, Las Vegas, and Washington D.C.