iStrategyLabs | Volkswagen “Rival Road” Live Webcast

  • Client iStrategyLabs
  • Location Washington, DC
  • Deliverables
    • On-site build-out of a multi-camera production operation
    • Procurement, engineering, and design of all technical resources
    • On-site technical management during the live remote production
    • Full production staffing

Services Provided

Washington, DC-based digital marketing agency, iStrategyLabs, contracted Broadcast Management Group to assist with a live webcast for their client, Volkswagen. The 11-hour, 2-day webcast, titled “Rival Road”, featured races by some of the country’s top RC car drivers on a custom indoor track built inside a warehouse. BMG provided all of the technical infrastructure and labor to bring the project to life on the web. BMG built-out a temporary control room to accommodate the 10 camera production and provided all audio and comms for talent and production personnel. ISL provided all of the graphics and pre-produced video content which were rolled into the live show. Without the benefit of a true instant replay system, BMG developed a workflow for recoding and playing-back re-cap videos at various points throughout the live stream.

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