LA-based experiential agency, Fly Helo, contracted BMG’s events division to support the technical execution of an experiential event for their client, Bulleit Bourbon. This was the second event for Bulleit following an inaugural activation in Oakland, CA. Fly Helo chose a unique venue in Austin, TX for their second activation – a 20,000 square-foot steel mill built in 1899.
BMG was tasked with converting this unique space into a safe environment to host and entertain guests and potential Bulleit Bourbon customers for 4 nights. BMG and the Fly Helo team transformed the venue over 3 days: building a custom 3D-printed bar, 3D-printed drink station, wood burning art installation, specialty drink bar, DJ area and performance stage. BMG installed over 60 moving lights, 16 LED lekos, 8 exterior LED pars, and 3 projectors. In addition, BMG provided all FOH audio infrastructure to support live musical performances, all in-venue staging, redundant power and power distribution for the event, and infrastructure to support load-in and strike. The event drew over 300 guests per night and ran a total of 4 nights.