EPSON contracted BMG to produce a live, 8-hour video stream in Times Square as part of a product launch event titled “Swimming in Ink”. BMG partnered with iDEKO Productions, who provided all permitting, staging and power for the event. BMG was contracted to produce and direct all video production aspects of the live video stream, including, pre-produced video packages, show run down, show graphics, on camera talent, digital bill board production and design, engineering design, technical equipment, production staffing, transmission logistics and overall live event production support.
The live event featured live performances by the U.S. women’s synchronized swimming team throughout the day and was shot using 11 cameras – 3 handhelds, 1 hard camera, 1 technojib and 6 POVs. BMG supplied a field correspondent and ENG crew to conduct live and live-to-tape interviews with VIPs and event attendees throughout the day. BMG was contracted to create, design and manage original content which was displayed live on 3 video billboards in Times Square. BMG also supplied event photographers and behind the scenes videographers to capture the full scope and magnitude of the event production. In addition, BMG produced several satellite media tours with stations around the country during the event.