EPSON | “Swimming in Ink Webcast”

EPSON | “Swimming in Ink Webcast”

  • Client EPSON | “Swimming in Ink Webcast”
  • Location New York, NY
  • Venue Times Square
  • Deliverables
    • Pre-production site survey, planning and production logistics
    • Transmission coordination, including video streaming and web encoding
    • Producing Satellite media tours management
    • Creative team to produce content for the 8-hour video stream, including pre-produced video packages, graphic design and scripting
    • Procurement and engineering of all technical resources
    • Logistical and technical production management, planning and staffing
    • Day of editing and turn-around of ENG packages
    • Live event photography and behind-the-scenes video coverage
    • Creation, design and management of live content for 3 independent video billboards in Times Square
    • Talent selection and management
    • 25 post show videos to be used by marketing for social media, website and internal promotion

Services Provided

EPSON contracted BMG to produce a live, 8-hour video stream in Times Square as part of a product launch event titled “Swimming in Ink”. BMG partnered with iDEKO Productions, who provided all permitting, staging and power for the event.  BMG was contracted to produce and direct all video production aspects of the live video stream, including, pre-produced video packages, show run down, show graphics, on camera talent, digital bill board production and design, engineering design, technical equipment, production staffing, transmission logistics and overall live event production support.

The live event featured live performances by the U.S. women’s synchronized swimming team throughout the day and was shot using 11 cameras – 3 handhelds, 1 hard camera, 1 technojib and 6 POVs. BMG supplied a field correspondent and ENG crew to conduct live and live-to-tape interviews with VIPs and event attendees throughout the day. BMG was contracted to create, design and manage original content which was displayed live on 3 video billboards in Times Square. BMG also supplied event photographers and behind the scenes videographers to capture the full scope and magnitude of the event production. In addition, BMG produced several satellite media tours with stations around the country during the event.

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