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Alibaba

Alibaba | MAGIC Show 2018

  • Client Alibaba
  • Location Las Vegas Convention Center
  • Venue Las Vegas, NV
  • Deliverables
    • Production staffing for the entire creative team, including Executive Producer, Line Producer, Talent Producer, Field
    • Producer, Editor and Director
    • Production staffing for the entire technical team
    • Full run-of-show development and content strategy
    • On-site editing and delivery of 37 video packages
    • Live-to-tape multi-camera coverage of 4 fashion shows daily
    • Technical engineering and on-site build out using BMG’s video and audio flight pack

Services Provided

Broadcast Management Group provided 3-days of turn-key production services for Alibaba during the MAGIC Show at the Las Vegas Convention Center. The BMG team worked directly with the client to create the full run-of-show and content strategy for the 3-day event. BMG produced (4) 15-minute fashion shows daily plus a total of 37 video packages, which were a
combination of live-to-tape interviews from the Alibaba booth and interviews throughout the convention hall. All video packages were edited on-site into 1-minute and 15-minute versions. After editing each package, BMG transferred to content directly to Alibaba who uploaded the content to their site and social media channels.

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