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Developing OTT Networks to Meet Consumer Demand

Oct 30, 2017

In 1992, when TCI founder and ‘Cable Cowboy’ billionaire, John Malone, announced his concept of a 500-channel super highway, many people laughed.

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In 1992, when TCI founder and ‘Cable Cowboy’ billionaire, John Malone, announced his concept of a 500-channel super highway, many people laughed. They’re not laughing anymore. Broadcasting is on track to go way beyond Malone’s prediction. Over-the-Top networks (or “OTT”) are throwing the traditional network playbook out the window. Companies like Netflix, Hulu and Amazon are impacting the way consumers access and engage with content. And from what we’re experiencing, OTT isn’t stopping with sports and entertainment content. International brands are developing OTT networks as more and more consumers “cut the cord”, eager to access content that is highly targeted to their interests and needs.

One of the largest brokerage firms just went live with the first OTT network in their industry sector

Developing OTT NetworksEarlier this year, one of the largest investment firms in the US brought in Broadcast Management Group to help them design and create their own OTT network, which, we’re happy to report, just went live last week. What an exciting project!

Our team was there from day one, starting with the network strategy and content development all the way through to production. A lot of credit goes to two key BMG team members. Andrew Ryback, EVP of Production, was instrumental in recruiting and building the team. Driss Sekkat, Head of Creative and International Services, served as Executive Producer on the ground, creating the show formats and launching the network’s first 8 hours of daily live programming. My roll was Senior Consultant with hands-on oversight of all aspects of BMG’s involvement, including strategy, operations, technology, construction, production staffing and content development. We were glad to help bring the first major brokerage firm to the OTT market.

Other companies and brands are sure to follow suit as OTT takes a greater role in corporate strategies. And we are now seeing agencies including OTT as part of the marketing programs they are developing for clients. It’s a trend that in many ways is not surprising. Consumers have gotten a taste of OTT from the likes of Buzzfeed and Mashable. They are tired of being held captive by cable TV content and are flocking to OTT channels that let them control what they see, when they see it, and how they see it.

An OTT network rolled out in 9 months at a fraction of the cost of a traditional network

Corporations are getting on board fast, determined not to get sidelined by competitors. Our client was able to take advantage of OTT to create their own fulltime network in just nine months. Using the operational plan developed with BMG, the network was rolled out using less staff and at a fraction of the cost of a traditional channel. They are expected to continue to enjoy ongoing operational savings.

Broadcast Management Group is a pioneer in content development, broadcast consulting and live production services. We’re out in front of the curve and actively working with organizations ready to tap into the power of OTT. If you’re thinking about developing an OTT network, give us a call. We’re happy to help.

1 Comment
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!