New Twitter Metrics Go Live and Company Gears for IPO

Oct 11, 2013

It’s been another busy week for the folks at Twitter.

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It’s been another busy week for the folks at Twitter.  This past Monday, global information measurement company – Nielsen – unveiled the “Nielsen Twitter TV” ratings metric.  The new tool quantifies reach and impressions across Twitter, measuring how many users tweet and view tweets related to popular television programs.  This comes just a few months after Nielsen released a study confirming that Twitter activity has a direct impact on television ratings.  But will this new data be of value?  Beth Rockwood, the Senior Vice President of Market Resources and Ad Sales for Discovery Communications seems to think so:  “We are just beginning to understand the dynamic relationship between social media and television.  New tools, like the Nielsen Twitter TV Ratings, that allow us to further investigate the relationship between individual programs and social media will bring new insights and raise new questions.”

During the first week in which Twitter metrics were measured, Walter White and company cooked up a reach of 9.3 million Twitter accounts for the series finale of “Breaking Bad”.  A distant second was NBC’s singing competition show, “The Voice”, which had a reach of 3.8 million Twitter users, followed by “Jimmy Kimmel Live” with a reach of 3.4 million.  It’ll be interesting to see how closely networks look at this new data and whether or not they add strategies to try and increase their reach and impact across Twitter.

And that’s not all that’s been happening in the Twitter-verse.  You may have heard that Twitter is following in Facebook’s footsteps and becoming a publicly traded company.  Call your local talking e-Trade baby, the IPO is set for November 15, 2013.  Here are a few facts about the pending transaction:

Are you buying?


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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!