In the event you’re not up to speed on your Hollywood award shows, the 2013 Emmy Awards aired last night. Surprisingly, no nominations for Sharknado, though the Razzies are right around the corner.
One of the big story lines from last night’s show was the success of Netflix’s original programming. While the online streaming service only took home 2 awards—both for the popular political drama, “House of Cards”—Netflix programming received 14 total nominations. Nine nominations went to “House of Cards”, “Arrested Development” received 3 (come on!) and 2 nominations went to “Hemlock Grove”. This beat the total number of nominations for NBC—which received 8—and came close to beating CBS—which had 15 nominations
While Netflix is not the first online nominee, last night’s Emmys marked the first time that online content was up for awards in some of the major categories. “House of Cards” was awarded Outstanding Directing for a Drama Series, beating out “Boardwalk Empire”, “Breaking Bad”, “Homeland” and “Downton Abbey”. The series also received nominations for Outstanding Drama Series, Outstanding Lead Actor in a Drama Series and Outstanding Lead Actress in a Drama Series.
Kevin Spacey, who plays Congressman Frank Underwood in “House of Cards”, was impressed by Netflix’s nominations: “More companies are going to step forward to do this kind of thing, so more shows will be produced, more actors will be hired, more work done… It’s good for the economy as well.”
The 2013 Emmys was a big step forward for Netflix. It helped to cement the fact that online programming and distribution is not going away any time soon and also showed that Netflix is more than capable of competing with major networks. This will most likely not be Netflix’s first and last trip to the Emmy’s – especially in light of their highly acclaimed new drama, “Orange is the New Black”, which aired this past July. Last night’s show could very well mark the beginning of online programming being seen as a legitimate content contender.