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The Benefits of Outsourcing Your Live Production Needs

Oct 29, 2019

There are many advantages to producing live content.

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There are many advantages to producing live content. Whether you’re producing shoulder programming for a major event, a red-carpet premiere, or a live news production like a debate or town hall, live production captures excitement and energy in a way that no other medium can. That being said, live production is a nuanced format. Not all companies have the capacity or expertise to produce live content. Here are some of the top reasons to consider outsourcing your live production needs.

Allows You to Focus on Editorial

By leaving the technical execution to an outside production company, this allows your team to focus on the creative aspects of the program. A successful production has lots of moving components. From creative considerations, like a graphics package and pre-produced video content, to editorial decisions, like talent, scripting and show format. By pushing the technical execution to a trusted outside vendor, this allows your in-house team to focus on the creative and editorial aspects of the show.

Outsourcing Lets You Play to Your Strengths

If your team is great at storytelling and creative content, then outsourcing your live production allows you to play to your strengths. Your team can continue to focus on what they do the best, while your outside vendor does the technical prep and legwork to execute your vision. Having an outside partner also gives you someone to bounce ideas off of. They may have suggestions on how to add value to your production, or, offer guidance on a creative concept that may not translate well in a live environment.

Overcome A Lack of In-House Expertise

If your team is new to live production, or if you don’t produce live content frequently, then outsourcing your live production needs makes sense. If your team doesn’t have the experience or expertise in planning a live production, it may not be the best circumstance for “on the job training.” You only have one shot when it comes to live content. If you don’t have the technical expertise in-house, why take the risk? Leave the technical execution to a trusted outside partner.

Streamlined Communications

A live production partner will handle all technical components of your event, including labor, equipment and transmissions. Having one vendor managing your live production logistics can help to streamline your communication. You have one contact for all technical aspects of your event, rather than trying to juggle and manage all of the technical details yourself. This improves and streamlines the planning and preparation process.

Our live production division has produced content in a multitude of environments throughout the country. We’re a trusted partner for networks and digital media companies alike. Contact us today to discuss your upcoming live production project.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!