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Live Production Look Back: ‘The Mashable’ Show Live From SXSW

Jan 31, 2018

We had the pleasure of putting together a Read More Add A Comment

We had the pleasure of putting together a live production at SXSW for Mashable in 2017. Here’s a recap of what went down.

Live Production Overview

Mashable contracted Broadcast Management Group to produce a 3-day live production from SXSW in 2017. Each 90-minute episode of “The Mashable Show” streamed live to Twitter and featured interviews with celebrities, actors and politicians as well as pre-produced video content related to SXSW. BMG built a full control room on-site complete with playback and record, graphics, video shading, social integration and redundant transmissions.

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Live Production Challenges

SXSW is a big event for those in the tech and entertainment industry. As a result, resources in Austin can become thin during South By. We were awarded the project about 6 weeks in advance, which was ample time for us to put the pieces in place, but many local resources were already booked. As a result, we had to bring in many of our crew members from other markets – like New York and Los Angeles. This added to the logistical challenges for the production as we needed to find travel and ground transportation accommodations during one of the busiest weeks of the year in Austin. Aside from the personnel and technical resources, bandwidth demands are always a huge consideration for major events. We were fortunate to be able to secure a dedicated connection with ample bandwidth; however, ran into some technical hiccups during testing. The IT company who setup the circuit were managing other installs, so it took some time before we could get someone out to troubleshoot the issues.

The Outcome

All-in-all, our project with Mashable as a huge success. There were some technical and logistical challenges to overcome, but nothing that became prohibitive. The Mashable editorial team was an absolute pleasure to work with and we got some insights into working with some of the most recognizable Sesame Street residents (which, coincidentally, ruined my childhood).

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!