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Live Production Look Back: Live at SXSW with Mashable & Twitter

Mar 28, 2017

Broadcast Management Group worked in tandem with LiveU and Mashable to provide Read More Add A Comment

Broadcast Management Group worked in tandem with LiveU and Mashable to provide live production services for “The Mashable Show,” which gave online viewers a unique look at SXSW through exclusive interviews, live music, and comedy performances on Twitter.

The live production was built around viewer engagement, integrating live Twitter conversations, along with polls, questions and audience posts from the social platform, into the programming.

“SXSW is the most highly anticipated event of the year and not everyone can get to Austin for this immersion of tech and entertainment,” said Claudia Barbiero, VP of Marketing, Americas at LiveU. “Our collaboration with BMG and Mashable brings viewers to the heart of SXSW in real-time so they can enjoy all the amazing people and performances scheduled to rock the city of Austin.”

With the help of three LiveU portable transmission units, the BMG team produced high-quality streams featuring live interviews from the Mashable House.

“The digital space is exploding right now and everyone wants to do live production,” notes Todd Mason, CEO, Broadcast Management Group. “Live streaming offers the ability for audiences to engage and experience SXSW. LiveU gives us the flexibility to go anywhere and maintain a reliable, quality stream.”

The live show was hosted by Mashable Executive Editor Jessica Coen, Mashable Social Editor Tracey Edouard, comedy writer and performer Kerri Doherty, and everyone’s favorite cookie obsessed Sesame Street resident, Cookie Monster.

“Mashable’s young and tech-savvy audience will have access to the people and performances that make SXSW such an influential event. Viewers will get the opportunity to interact with Mashable editors and guests and feel like they are in Austin,” adds Mason.

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If you want to learn more about event production or live streaming content to the web – contact us, we would love to chat!

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!