The Changing Face of Live Production

Nov 22, 2016

Somehow, there’s only 1 short month left in 2016.

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Somehow, there’s only 1 short month left in 2016. As the year comes to a close and the stress of the holiday season continues to mount (anyone know what I can get my wife for Christmas?), it’s also time to look back at the work we’ve done over the past 12 months. As we reflect on the projects we’ve completed and the clients we’ve worked with, one thing is very apparent: the face of live production is changing. The people we work with, the technology we use, and the methods used to consume content have all taken a dramatic shift. Here’s a look at the changes we’ve seen this year.

Changing Client Base

Historically, BMG has worked almost exclusively with broadcast networks. While we certainly still work with networks, our client base has expanded to include digital media companies who are somewhat new to live content. We’ve worked with companies like Amazon, IMDb, DEFY Media, Yahoo! and Buzzfeed on a variety of live projects. Everyone is hungry for live content and this hunger has presented great opportunities to work with companies who are ready to jump into the realm of live production. It’s a great time for collaboration, new opportunities, and new faces.

Changing Technology

Whether we’re working with a network or a digital agency, the equipment we provide hasn’t changed. What has changed is the distribution methods. We’re not relying as much on sat trucks or fiber lines as we have in the past. Since more and more of our clients are producing content for the web, that means more and more on-site encoding – often to multiple platforms simultaneously. This certainly poses its own unique set of requirements, specific hardware, and just as much preparation, but it’s really amazing what you can do with an adequate internet connection.

Viewership is Changing

We’ve written in the past about ‘cord-cutting’ and how media consumption is changing. That still holds true and shows no signs of slowing. People continue to warm to the idea of viewing content on a phone. Or a tablet. Or streaming through Apple TV or Chromecast (again… it’s amazing what you can do with an internet connection). Our recent election special for Buzzfeed aired exclusively on Twitter. If you wanted to watch the show, the only way to do so was from a phone, tablet, or computer. This didn’t stop people from tuning in: the stream had 6.7 million viewers. Buzzfeed’s election special got more viewers than Gary Johnson got votes (sorry, Gary).

Opportunities to be the First

As content continues to transition to web-based environments, it presents a lot of great opportunities to break new ground and push the envelope. The aforementioned Buzzfeed election special marked the first time Buzzfeed and Twitter partnered together. It was the first time Twitter paid someone (Buzzfeed) to produce content, rather than picking up someone else’s feed (like they do with the NFL or with the presidential debates). And for Buzzfeed, it was their first ever election special and their most ambitious project to date. With each of these companies who are just jumping into live production, we have an opportunity to help them achieve things they haven’t done before – or achieve something that their competitors haven’t done before.  That’s the most promising and rewarding change of all.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!