The Evolution of Gaming Consoles: It’s Not Just About the Gaming Anymore

Mar 6, 2014

Take a look at your living room – is a gaming console sitting right underneath your TV, tempting you to turn it on and enjoy a session or two of the latest Madden series?  If so, you may be helping the revolution against that ugly cable box.

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Take a look at your living room – is a gaming console sitting right underneath your TV, tempting you to turn it on and enjoy a session or two of the latest Madden series?  If so, you may be helping the revolution against that ugly cable box.

For the last couple of decades, gaming consoles have successfully moved into the heart of most living rooms around the world and that trend shows no signs of slowing down.  A recent study revealed that gaming consoles are now serving as entertainment hubs for your living room.  Although they still devote much of their resources on gaming, consoles are doing more and more.  They’re starting to implement other services such as Netflix, Hulu, Skype, and Pandora.  With internet streaming services waging a war on cable companies, it’ll be interesting to see how gaming consoles fit into the mix.

Microsoft’s newest gaming console – the Xbox One – which launched this past November, acts as a mediator between your cable box and your television.  In addition to implementing the aforementioned services into the console, it has an HDMI input that allows users to connect directly to their cable or satellite box.  It doesn’t process any television signals or tune to any channels; instead, it takes the signal from the cable or satellite box and pipes it through the TV.  “We’ve been switching inputs for three decades,” says Jeff Henshaw, the Xbox One platform engineering manager. “Getting everything on a single input is a huge step in the entertainment world”.  The Xbox One integrates the source into the Xbox One dashboard – in essence, the cable box becomes a mere accessory that supplements “the Xbox One experience”.

Microsoft does not plan on ending it there.  Software updates are on their way and in the very near future, gamers may not even need a cable box after all.  So props to you, Microsoft.  You may be the One, the legendary hero that we’ve all been waiting for.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!