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Why You Can’t Watch NBC’s 4K Olympic Coverage

Feb 20, 2014

4K coverage is coming to the Winter Olympics, but don’t get too excited.

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4K coverage is coming to the Winter Olympics, but don’t get too excited.  Unless you are invited to a special private party, you won’t be able to watch it.

This year’s Winter Games have been shot in Ultra HD, but due to high costs and the low number of consumer-owned 4K televisions, the revolutionary Olympic coverage will not be available to the public.  Comcast, owner of NBC Universal, said they intended to deliver 4K content to customers, but haven’t done so as programmers and studios haven’t provided the available 4K content.  For Sochi, Comcast and NBC will display 4K highlights privately.

The road from 4K television’s expansion has been a rocky one.  Prices are definitely a problem.  A 70” Sharp 4K goes for over $4,000, while the same size 1080p is only $1,500.  Consumers have been slow to buy thus far, but an expected 500,000 units are to be sold this year in the United States. The equipment to shoot in 4K isn’t cheap either.  A Canon EOS-1D C costs somewhere around $12,000.

If the 4K movement can persuade customers, and programmers latch on to the concept, then it is possible the 2016 Olympics could feature Ultra HD display for the public.  Until then, you’ll just have to read about how great it is.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!