Why NBC Isn’t Incorporating GoPro Cameras

Feb 19, 2014

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Whether it be Shaun White practicing for the 2014 Winter Olympics or a New Yorker snowboarding in the streets, GoPro has revolutionized both the way we capture extreme sports and the way we experience video.

Interestingly, as for coverage of the 2014 Sochi games goes, NBC is not providing any GoPro content.  That’s becauseRule 40 of the Olympic Charter has limited athlete sponsorships beginning with the Sochi Winter Games.  GoPros sports marketing chief, Todd Ballard, predicted that NBC will be challenged not to use any GoPro footage during skiing and snowboarding events.  “This Olympics will be interesting because of the free skiing element.  A lot of athletes new to the Olympics are social media-savvy, and it’s a big part of their DNA.  It will be interesting to see how they adapt to Rule 40.”


Nonetheless, some athletes are still taking GoPros along with them to Sochi, like American Matt Mortensen during his luge run.  GoPro footage of different Olympic training events from skiing to skeleton to snowboard are providing perspectives that once would have seemed impossible to achieve otherwise.  Spinning in circles at nearly 300 RPM with a go Pro above her head, U.S. Olympian Christina Gao provides some insane insight to world of figure skating.

Launched in 2004, and expected to go public this week, GoPro has only recently caught fire within the past few years.  It is likely that 2016 in Rio de Janiero will see a change in Rule 40, allowing NBC to embrace the GoPro craze.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!