A Closer Look at the Technology Behind the 2014 World Cup

Jul 8, 2014

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2014 World CupDuring the 2014 World Cup, you can tune in to some of the most technologically advanced soccer matches ever played. From player’s newly designed Nike cleats, to specialized energy drinks with electrolyte levels to match how much they typically sweat, everything about the 2014 World Cup screams high-tech.Even the soccer balls themselves have gotten a tech makeover. Players have been practicing for months with the Adidas Smart Ball, which tells them exactly how to make their kicks more direct, more powerful, and more effective. In addition, the official 2014 World Cup ball, ‘Brazuca,’ is the most heavily tested soccer ball ever. Scientists and World Cup teams have heavily tested these new technologies in order to make sure they are adding to, and not distracting from, the game. The high-tech cleats, soccer balls, and energy drinks are only part of the picture. It’s taken 4 years of construction to build out the broadcast infrastructure necessary to cover the World Cup. With over 30 days of regular content spread out among 12 different stadiums throughout Brazil, it’s no doubt taken lots of careful planning and coordination to cover each match. Let’s take a closer look at exactly what’s going on behind the scenes:

All of the hard work and technology behind the 2014 World Cup has definitely paid off, though. This year’s tournament has been the most watched World Cup ever. Viewership and ratings have been record-breaking. Even though team USA is eliminated and the winner of the 2014 games hasn’t been decided yet, I’m already looking forward to 2018.

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  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!