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Behind the Scenes: NBC’s Hard Work in Numbers

Feb 24, 2014

That’s a wrap.

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That’s a wrap.  The 2014 Winter Olympics are officially behind us.  This year brought us lots of great moments, new records and plenty of fodder surrounding Bob Costas’ eye.  While Olympic athletes from around the world are begging their trek home, NBC is undoubtedly already planning its coverage of the 2016 Summer Games in Rio de Janeiro.  Let’s take a closer look at exactly what went into their ambitious 2014 Olympic coverage.

The Olympics has always been an optimal environment to test new broadcast technology.  It started with color TV in 1964, then full-HD resolution in 2008 followed by 3D broadcasting in 2012.  This year was no exception.  NBC made headlines for covering 1,539 hours of the Winter Games and delivering certain feeds in 4k resolution.

For the average viewer, the Sochi Winter Olympics was 18 days of burning passion and skyrocketing patriotism.  It was 18 days of triumph and pride and 18 days of eye-candy and enjoyment.  For NBC, it was a painstakingly long and hard process – one that they’ll be reliving for certain until 2020. “It’s a massive effort,” said David Mazza, Senior VP and Chief Technical Officer of NBC Sports Group and NBC Olympics.  “I would say this has been one of our more demanding games we’ve done logistically in the past 10 to 15 years,” he adds.

Only a few months after the London Summer Olympics, NBC’s first team was dispatched to Sochi to work out logistics for the 2014 Winter Games.  In October 2013, NBC engineers arrived in Sochi to build NBC’s facilities at the International Broadcasting Center.  Sony engineers joined soon after to install NBC’s mobile infrastructure.  Shortly after New Year’s, NBC began shipping out about 300 employees a week to Sochi.  There were about 2,800 people working just at Sochi for NBC, including some 15 Starbucks baristas that NBC secretly set up in its facility (because a cup of Starbucks coffee in the morning works wonders).

Getting personnel to Sochi was the easy part – shipping the equipment proved to be the real challenge.  Production gear had to be shipped out via sea and air.  About 100 40-foot shipping containers made it overseas in addition to “an enormous amount of air freight”.  More than 50 mobile trucks had to come in by sea from Italy and had to convoy through many vehicle checkpoints to reach the destination.  “Going through customs in the various places is a challenge,” Mazza says, “and they document every piece of gear, every serial number and bar code to get through customs on the way back into the U.S.”

Let’s take a closer look at some of the stats and figures surrounding NBC’s technical infrastructure and content coverage for the 2014 Winter Olympics:

It’s exhausting just reading these numbers.  Nice work, NBC.  We cannot wait to see what you have in store for us at the 2016 Summer Games.  You’ve certainly got your work cut out for you.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!