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Top 5 Reasons for Hiring a Broadcast Consultant

Feb 21, 2018

Getting an outsider's opinion can be hugely valuable.

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Getting an outsider’s opinion can be hugely valuable. That’s especially true in the world of broadcasting.

Maybe your technical facility could use some upgrades, or your production staffing needs some optimization. Or perhaps you need some outside perspective on your content – someone who can offer a fresh approach or new ideas.

A broadcast consultant can provide valuable, unbiased insight about your organization. Knowing when to bring someone in is the first step towards improving efficiency.

Here are the top 5 reasons for hiring a broadcast consultant.

1. You’re launching an OTT network.

OTT channels have completely changed the way we produce and consume content.

If your organization is serious about launching an OTT network, it’s essential to get it right. It takes time, careful planning, and thoughtful analysis of technology and creative strategies.

Hiring a broadcast consultant is a logical first step in launching your over-the-top channel. An experienced broadcast consultant will walk you through all phases of the network launch – from the initial planning and budgeting to creative concepts and distribution.

2. You’re building a new broadcast facility.

Building a production facility from the ground-up is a considerable investment. It can take months of planning plus the obvious capital investment. You need to make sure you meet your current needs but also plan for the future – keeping a close eye on how technology is evolving.

Hiring a broadcast consultant will ensure that your build-out project runs smoothly.

A consultant can work alongside your system integrator to make sure they stay on schedule and budget. Or, your consultant can provide a more hands-on approach.

They can help you develop your equipment list, prepare technical diagrams, and identify the best integrator for your project.

But before your build-out can begin, you need to make sure you have the right building infrastructure.

A broadcast consultant can work with your architect to make sure all the right considerations are taken when designing your studio and control room.

Adequate power, HVAC supply, acoustics, and data connectivity are some of the items that need to be addressed.

3. You need help evaluating your production staffing.

You can have the best production facility in the world, but it will be hard to operate without the right people.

A broadcast consultant can help evaluate your staffing levels, schedules, and workflows to make sure you’re getting the most out of your team.

And if you’re not, a broadcast consultant can help coach and train your staff. This might mean training your technical crew on new technology. Or, coaching your on-air talent in order to improve your content output.

4. Your content is stale.

Your technical facility and your support staff are crucial to running a smooth operation. But they’re not the only considerations.

An outside consultant can also help with your content creation strategy.
Is your content reaching the right audience and retaining viewers? Is your programming generating revenue for you and your sponsors?

These are all essential factors for a successful program and something that an outside consultant can assist with.

5. Your facility needs an upgrade.

If your broadcast facility needs an upgrade, a broadcast consultant can help you get your operation running smoothly.

An outside consultant can help evaluate your existing technical infrastructure and equipment. They’ll make recommendations on what should be replaced, or what’s nearing end-of-life.

If your technology is in good shape, a consultant can help evaluate your workflows. There may be supplemental technology or systems that can streamline your operations.

Hiring a broadcast consultant will help you improve the output and efficiency of your existing operation.

Want to learn more about Broadcast Management Group’s consulting services? Contact us today.

No Comments
  • Andrew Ryback Reply
    2018-03-07 21:55:41

    We're glad you found this to be useful, Margaux. Let us know if there's anything we can help with.

  • Margaux Ford Reply
    2018-03-07 05:57:06

    I appreciate the tips on hiring a production staffing company to have more time to focus on the creative aspects of the project. Hiring a production crew is a tedious task, and can take up much of your time. We're currently working on a huge production, and I'll share this article with my boss so he'll consider on delegating the recruitment to a staffing company. I like that you mentioned that staffing company can ensure to have the right team onboard for the project. Thanks!

  • Robert McWilliams Reply
    2017-10-31 19:05:18

    Todd:I have an ad agency in addition to our production company. We put one of our clients on OTT two months ago up in Nevada. Seems to be working!Thanks again for the work earlier this month.Rob

  • Nicole Rohde Reply
    2017-05-27 22:28:45

    Hey Andrew, Any word as to whether or not the Jokers will be back for Comic Con this year? Please let me know. Thanks!!!

  • Aaron Estabrook Reply
    2017-02-23 16:26:57

    I'll be tuning in for sure!

  • David Patton Reply
    2015-01-16 13:16:02

    Interesting blog post Andrew. For those who are nearly ready to cut the cord, but still want access to key channels such as ESPN, I'd recommend checking out Dish Network's new service, Sling TV. It provides access to a handful of channels for $20/month.https://gigaom.com/2015/01/15/sling-tv-details-price-devices-networks-resolution-bandwidth/

  • Andrew Ryback Reply
    2015-01-13 14:44:19

    Go for it! I'll admit that I was a little apprehensive about pulling the plug at first, but honestly, the transition away from DirecTV has been seamless. The only missing link is live sports, but there are a few work arounds depending on what sports you watch. Good luck!

  • Gregory Hart Reply
    2015-01-13 06:35:00

    While I am part of the 55 year old demographic that still has TV boxes and does TV viewing, I do my viewing using DVRs and networked PCs playing video files from an in-home server. I too have noticed that I view a handful of shows on a regular basis and have found various other sources for these shows. And now it has gotten to the point to where I am seriously considering ending my very long relationship with DirecTV and going streaming. Working in the TV industry also helped to open eyes to this as well. This transition from "old" TV is coming and the networks (Les Moonves, I am looking at you!) had better plan for it.

  • Gary Reply
    2013-08-08 09:44:39

    You've left out a HUGE part of this story by not mentioning Howard Stern's effect on the Sharknado buzz! #siris-ly

  • Marybeth Harrison Reply
    2013-08-07 14:46:29

    I can almost hear the theme song from Jaws as I read your post!