Getting an outsider’s opinion can be hugely valuable. That’s especially true in the world of broadcasting.
Maybe your technical facility could use some upgrades, or your production staffing needs some optimization. Or perhaps you need some outside perspective on your content – someone who can offer a fresh approach or new ideas.
A broadcast consultant can provide valuable, unbiased insight about your organization. Knowing when to bring someone in is the first step towards improving efficiency.
Here are the top 5 reasons for hiring a broadcast consultant.
1. You’re launching an OTT network.
OTT channels have completely changed the way we produce and consume content.
If your organization is serious about launching an OTT network, it’s essential to get it right. It takes time, careful planning, and thoughtful analysis of technology and creative strategies.
Hiring a broadcast consultant is a logical first step in launching your over-the-top channel. An experienced broadcast consultant will walk you through all phases of the network launch – from the initial planning and budgeting to creative concepts and distribution.
2. You’re building a new broadcast facility.
Building a production facility from the ground-up is a considerable investment. It can take months of planning plus the obvious capital investment. You need to make sure you meet your current needs but also plan for the future – keeping a close eye on how technology is evolving.
Hiring a broadcast consultant will ensure that your build-out project runs smoothly.
A consultant can work alongside your system integrator to make sure they stay on schedule and budget. Or, your consultant can provide a more hands-on approach.
They can help you develop your equipment list, prepare technical diagrams, and identify the best integrator for your project.
But before your build-out can begin, you need to make sure you have the right building infrastructure.
A broadcast consultant can work with your architect to make sure all the right considerations are taken when designing your studio and control room.
Adequate power, HVAC supply, acoustics, and data connectivity are some of the items that need to be addressed.
3. You need help evaluating your production staffing.
You can have the best production facility in the world, but it will be hard to operate without the right people.
A broadcast consultant can help evaluate your staffing levels, schedules, and workflows to make sure you’re getting the most out of your team.
And if you’re not, a broadcast consultant can help coach and train your staff. This might mean training your technical crew on new technology. Or, coaching your on-air talent in order to improve your content output.
4. Your content is stale.
Your technical facility and your support staff are crucial to running a smooth operation. But they’re not the only considerations.
An outside consultant can also help with your content creation strategy.
Is your content reaching the right audience and retaining viewers? Is your programming generating revenue for you and your sponsors?
These are all essential factors for a successful program and something that an outside consultant can assist with.
5. Your facility needs an upgrade.
If your broadcast facility needs an upgrade, a broadcast consultant can help you get your operation running smoothly.
An outside consultant can help evaluate your existing technical infrastructure and equipment. They’ll make recommendations on what should be replaced, or what’s nearing end-of-life.
If your technology is in good shape, a consultant can help evaluate your workflows. There may be supplemental technology or systems that can streamline your operations.
Hiring a broadcast consultant will help you improve the output and efficiency of your existing operation.