BMG Brand & Style GuidelinesLast Revised 01-07-2020
Welcome to Broadcast Management Group's hub for branding guidelines and assets. This guide is intended to make integration of our brand's resources into your project as easy as possible while following our licensing and usage restrictions.
Logo Variations
Our logos are central to the BMG brand and should be used thoughtfully and with discretion. Several variations are available for use depending on the platform needed for presentation.
Usage Tip:
Main
Our main logo is inspired by the vintage "Please Stand By" screen used in live broadcasting and best represents our brand. It is a combination of a simple icon and typography of our company name. These logos can be used (with or without the typography) on all platforms and mediums.
Round
Our round logo is mainly used as a way to include a string of text along the bottom curve. We use it to present our website url, services, or contact information. Several variations of each service department is also included with our assets. These logos are also used for signage.
Neon
These logos function similarly to the round logos, only with a little extra flair as we mimic an "On Air" neon sign.
Icons
In cases where the BMG brand is established, we only need the icon on its own. There are various sizes to choose from depending on the platform or device it utilizes for display. In all cases the image will be the same.
Fonts & Typography
Museo Sans
This is the primary typeface for the BMG's brand and should be the utilized as the default font in use when creating stationary for print and signage. This font used in the logo and is also used as the main headline font for blogs and presentations.
The following examples showcase primary font usage in the theme of the website, print, and other digital formats:
font-weight: 100
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
font-weight: 300
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
font-weight: 500
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
font-weight: 700
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
font-weight: 900
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
Nunito Sans
This is the secondary typeface for digital copy and primarily used on the website and blog. It is similiar to Museo Sans but more readable on digital screens. Either font is acceptable for body copy use in digital format.
font-family: 300;
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
font-weight: 400;
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
font-weight: 700;
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
Intro Inline
This is a primary typeface used for social media and marketing materials. It is a stylized header and only occasionally used as a lead font for marketing campaigns.
Please note:This typeface is not for use as a webfont.
Intro Solid
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
Intro Inline
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.
Colors
Primary
The main color palette for BMG's brand across all platforms is red (#cc0000)
, off-black (#19191a)
, silver (#e6e6e6)
, and white (#ffffff)
. These colors will primarily reflect in the copy, graphics, and accents of any materials represented by BMG.
Please Note:Each color can be substituted with the dark and light variation examples below the swatches as needed.
Secondary
The secondary palette is comprised of the colors displayed in the primary logo element. Any color featured in the "Please Stand By" screen can be used to accentuate BMG's brand, similar to the striped pattern of the element. These colors include dark silver (#959598)
, yellow (#eae953)
, cyan (#64c9d9)
, lime (#7ecf55)
, magenta(#cf2fa0)
, and navy blue (#3a5da9)
.
Social Media
When designing graphics for social media, always be aware of the image size requirements of each platform so that each graphic is compatible with multiple devices. Below is a quick overview of each platform and its image size requirements.
Download the latest social media graphics here
Facebook
Cover Photo
Shared Photo
Shared Link Preview
Event Photo
Profile Photo
Twitter
Header Photo
Profile Photo
In-Stream Photo
LinkedIn
Profile Photo
Link/Update Post
Profile Background
Youtube
Channel Profile Photo
Video Uploads
Channel Cover Photo