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BMG Brand & Style GuidelinesLast Revised 01-07-2020

Welcome to Broadcast Management Group's hub for branding guidelines and assets. This guide is intended to make integration of our brand's resources into your project as easy as possible while following our licensing and usage restrictions.

Logo Variations

Our logos are central to the BMG brand and should be used thoughtfully and with discretion. Several variations are available for use depending on the platform needed for presentation.

Usage Tip:


  • The black logo should only be used on light backgrounds.
  • The white logo with a light red or white subline should only be used on dark or red backgrounds.
  • The white logo with a dark red subline should only be used on dark or black backgrounds.

Main

Our main logo is inspired by the vintage "Please Stand By" screen used in live broadcasting and best represents our brand. It is a combination of a simple icon and typography of our company name. These logos can be used (with or without the typography) on all platforms and mediums.

  • Main Logo - Version 1
  • Main Logo - Version 2
  • Main Logo - Version 3

Round

Our round logo is mainly used as a way to include a string of text along the bottom curve. We use it to present our website url, services, or contact information. Several variations of each service department is also included with our assets. These logos are also used for signage.

  • Round Logo - Version 1
  • Round Logo - Version 2
  • Round Logo - Version 3

Neon

These logos function similarly to the round logos, only with a little extra flair as we mimic an "On Air" neon sign.

  • Neon Logo - Version 1
  • Neon Logo - Version 2

Icons

In cases where the BMG brand is established, we only need the icon on its own. There are various sizes to choose from depending on the platform or device it utilizes for display. In all cases the image will be the same.

  • Touch Icon 1
  • Touch Icon 2
  • Favicon 1
  • Favicon 2

Fonts & Typography

Museo Sans

This is the primary typeface for the BMG's brand and should be the utilized as the default font in use when creating stationary for print and signage. This font used in the logo and is also used as the main headline font for blogs and presentations.

The following examples showcase primary font usage in the theme of the website, print, and other digital formats:

font-weight: 100

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

font-weight: 300

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

font-weight: 500

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

font-weight: 700

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

font-weight: 900

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

Nunito Sans

This is the secondary typeface for digital copy and primarily used on the website and blog. It is similiar to Museo Sans but more readable on digital screens. Either font is acceptable for body copy use in digital format.

font-family: 300;

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

font-weight: 400;

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

font-weight: 700;

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

Intro Inline

This is a primary typeface used for social media and marketing materials. It is a stylized header and only occasionally used as a lead font for marketing campaigns.

Please note:This typeface is not for use as a webfont.

Intro Solid

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

Intro Inline

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Omnis voluptate distinctio reprehenderit, autem deleniti ad voluptatum eaque.

Colors

Primary

The main color palette for BMG's brand across all platforms is red (#cc0000), off-black (#19191a), silver (#e6e6e6), and white (#ffffff). These colors will primarily reflect in the copy, graphics, and accents of any materials represented by BMG.

Please Note:Each color can be substituted with the dark and light variation examples below the swatches as needed.

Secondary

The secondary palette is comprised of the colors displayed in the primary logo element. Any color featured in the "Please Stand By" screen can be used to accentuate BMG's brand, similar to the striped pattern of the element. These colors include dark silver (#959598), yellow (#eae953), cyan (#64c9d9), lime (#7ecf55), magenta(#cf2fa0), and navy blue (#3a5da9).

Buttons

These button styles are integrated into BMG's main website theme and used universally throughout the site. Copy and paste the HTML below to create buttons in posts or pages.

Social Media

When designing graphics for social media, always be aware of the image size requirements of each platform so that each graphic is compatible with multiple devices. Below is a quick overview of each platform and its image size requirements.

Download the latest social media graphics here

Facebook

Cover Photo

Shared Photo

Shared Link Preview

Event Photo

Profile Photo

Twitter

Header Photo

Profile Photo

In-Stream Photo

LinkedIn

Profile Photo

Link/Update Post

Profile Background

Youtube

Channel Profile Photo

Video Uploads

Channel Cover Photo