It’s been another busy week for the folks at Twitter. This past Monday, global information measurement company - Nielsen - unveiled the “Nielsen Twitter TV” ratings metric. The new tool quantifies reach and impressions across...
In 1992, John Malone, then president of the largest cable company, made a bold prediction: “In not too many years, TV viewers will have 500 channels to choose from.” At the time, many thought that...
It's time to stock up on your favorite game-time snacks and start practicing your touchdown dances. The 2013 NFL season is almost upon us. While football fans are trying to cope with the thought of...
A new study performed by global information and measurement company, Nielsen, found that mobile devices and tablets are playing an increasing role in television viewing habits. The study states that 46% of smartphone users and...
1.8 million words. That's the value of watching 1 minute of video, according to research by Dr. James McQuivey of Forrester Research. It is no surprise videos are powerful marketing tools changing the way companies...
Cable network, SyFy, launched a made-for-TV movie in early July about a tornado that lifts sharks out of the ocean and deposits them all over the city of Los Angeles. As man-eating sharks rain from...
